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Nov 22, 2013 · There are many ways gay friendly businesses can learn to speak directly to the gay and lesbian community in order to share the wealth. Advertising to the Gay Community A report on mygayweb.com says 78% of gay online users prefer to buy from companies that target market to the GLBT (Gay Lesbian Bisexual Transgender) community. May 17, 2010 · Jeff Hammerberg was a real estate agent in Littleton, Colo., in 1993 when a gay couple who wanted to see some homes was directed to an agent who was handling "floor time," or Author: Mary Umberger.